These days mark both the 80th anniversary of the broadcast of the first TV commercial (or “commercial,” as Americans call it) a ten-second static shot featuring a map of the U.S. with a Bulova watch placed over it and the presentation at Callao City Lights of 3D projections showing a house collapsing and a helicopter emerging from it. Wow how the story has changed!
The methods used to try to capture the attention of viewers, listeners, or readers never stop evolving. From “boxing” newspaper ads with dark black outlines to standing out, to alerting and keeping an entire nation on edge with a radio narrative.
All of these effects dress up what lies beneath: an idea. And generally, an idea aimed at making a sale. Of a product, a service, or as in the very first advertisement offering a reward for the capture of a runaway slave, along with the owner’s clarification that “the finest fabrics are also woven here, to each person’s taste.” That clever Hapu managed to fit two ads into one…
Ideas, creativity, advertising… have gone hand in hand for thousands of years and will continue to do so for many more, as the tremendous evolution of computing has brought the digital revolution to advertising.
If Claude Hopkins, with his “Scientific Advertising,” already claimed that advertising is effective insofar as it allows you to collect data and understand the consumer, today he would be the happiest man in the world sitting in front of an Excel spreadsheet with Facebook metrics and all the performance indicators Google provides.
But I insist: for the client (potential always potential until the end of the funnel) to fill out a form, click, or share long live word of mouth! first you have to manage to win them over. And the greatest conqueror (we’re not talking about Julio Iglesias, and you know it…) was David Ogilvy and his lessons for modern advertising.
By combining bold and disruptive creative ideas with the exhaustive, precise analysis provided by data and global measurements, at Azurally Group we achieve results. Omnichannel sales actions for our clients.
Do you know our creative teams? Spread across Lisbon, Alicante, Mexico City, A Coruña, Valencia, and Madrid, our creative minds propose their ideas to the Creative Director, who coordinates with the Art Directors the progress and assignment of projects. You can discover our life philosophy on our website or better yet, stop by and say hello. We can’t wait to be together again soon!!
List of Social Media publications
- Were the best claims in history in their early days?
- Creativity: The Evolution of Advertising to Capture Audience Attention
- Artificial intelligence in social networks and PR
- We launch our 2023 social media observatory for the pharma sector
- Faster than the jewels of the Rally Clásico Mallorca
- Improve engagement in your social media strategy
- Digital Detox in times of confinement? Count me out
- Influencers now have a new law. Here’s a summary of the key points
- Identity theft in social networks: what to do
- Young people, the new communication challenge for Real Estate (II)
