ROI UP Group is now Azurally.

A new name, the same goal: to analyze your business and define a fully customized global digital strategy that goes beyond the results you’re aiming for.

What is Azurally?

Azurally is a Martech Agency with a single goal: to grow any type of business through cutting-edge digital solutions. We rely on real data and measure every step we take to ensure we are always on the right track.

We have a team specialising in all areas crucial to digital marketing: development, social media & PR, data & analytics, paid media, creativity, UX… Together, we create unique, different and successful strategies. Shall we talk?

Recognitions

The efforts of Azurally (ROI UP) and our different teams have been recognized by large media and reference firms.

2026

Top 10 agencies in Spain

Marketing4eCommerce

Azurally ranks among the top 10 agencies in Spain according to Marketing4eCommerce, excelling in key areas: 2nd in SEO, 7th in 360 Marketing, 9th in Social Media and 10th in Growth. Furthermore, we are the leading GEO agency in Spain, Mexico, Colombia and Peru, reinforcing our leadership in AI-driven strategies. This recognition reflects our approach: combining strategy, technology and innovation to drive real growth for our clients.

2026

Top 2 SEO-GEO agency in Spain

Marketing4eCommerce

Azurally has been ranked as one of the top two SEO-GEO agencies in Spain according to the Marketing4eCommerce ranking, consolidating its leadership in search engine visibility strategies and AI-driven environments. This recognition highlights our approach: SEO strategies integrated with GEO and AI models; the ability to position brands in search engines and LLMs; an international vision applied to markets such as Mexico; and the development of strategies focused on measurable results. This recognition reinforces our model: combining strategy, technology and innovation to drive business impact.

2026

Top 10 social media agencies in Spain

Marketing4eCommerce

Azurally ranks among the top 10 social media agencies in Spain according to Marketing4eCommerce, consolidating its strategic approach in an increasingly competitive environment. This recognition reflects a different approach to social media: Integration with SEO and search environments GEO-friendly strategies adapted to AI and LLMs Use of multi-format content as a positioning lever Focus on indexable platforms and emerging communities This recognition validates our model: connecting strategy, technology and innovation to generate real business impact.

2026

Top 1 GEO agency in Spain

Ecommerce News

Azurally has been recognised as the first agency specialising in Generative Engine Optimisation (GEO) in Spain, according to the ranking published by the specialist publication Ecommerce News. This is a significant milestone for Azurally, as it reinforces its commitment to GEO as a key discipline in the evolution of digital marketing. This ranking analyses the leading agencies driving the transition towards a new layer of digital visibility, in which platforms such as Google, ChatGPT and Perplexity not only index information, but also interpret and recommend it. The assessment was based on real data, a proprietary methodology structured into five analytical blocks, and an independent editorial review.

Our partners, the best allies for success

We firmly believe in the maxim that together we are stronger. That is why we have leading partners in their sectors that represent a great differential advantage for Azurally Gro. These strategic alliances allow us to elevate all our actions to a higher level of success.

Partners

Marketing Strategy

Strategies to boost your brand. We design personalized strategies to increase visibility, attract customers and generate lasting value

Marketing Strategy

SEO

SEO with results. We optimize your website with advanced digital strategies to improve visibility in search engines, organic traffic, and conversions

SEO

Paid media

Reach more users with Paid Media. We develop personalized campaigns in programmatic, search, social and marketplaces to increase your traffic and sales

Paid Media

Social Media

Strengthen your personal brand with an optimized communication strategy that drives engagement and connection with your audience on social networks

Social Media

Creativity

We develop innovative digital strategies combining technology and creativity, making your brand stand out and thus connect better with your audience.

Creativity

Data and Reporting

Measure, analyze and find opportunities for improvement. We design personalized dashboards with key metrics to improve your strategy and results

Data and Reporting

Sitecore

Sitecore is a digital experience management platform. It is a web solution that combines the function of a content manager (CMS) with the development of the company's entire Digital Marketing strategy.

Access Sitecore

Atomic design

A web design system is a digital solution that allows you to establish a series of rules, patterns and reusable elements.

Access Atomic Design

Headless Web Development

Headless Web development offers a series of completely different features than other developments.

Access Headless Web Development

DXP Digital Experience Platforms

DXP platforms are a category of business software that seeks to meet the needs of companies in their digital transformation.

Access Platforms

Technologies

We develop technology projects and digital solutions that allow you to increase your digital presence.

Access Technologies

UI Design

User interface design is an elementary point in the creation of a website, since it is responsible for the usability, interaction, appearance and behavior between the user who visits the website and the product we offer.

Access UI Design

Content creation

SEO is, by definition, Search Engine Optimization, which translated would mean: optimization for search engines. One of the main objectives for a website is to appear in the first positions in the search results for related user queries in order to increase qualified traffic.

SEO Strategy Contents

Podcast

At our martech agency, we believe that podcasts are much more than a trend; It is a powerful communication tool to connect with audiences in a close and authentic way. Therefore, we have developed a specialized podcasting service that combines creativity, technology and a well-defined digital marketing strategy to help brands tell their stories and create loyal communities.

Podcasting

Brands

Let's imagine that we only have one moment, one occasion in life to show who we are, everything that defines us. How would we like to be remembered? This is how we visualize our brand. We work to make it our best version.

Brand Strategy and Branding

Generative Digital Footprint

For a long time, companies have not paid enough attention to their Digital Footprint. The Digital Footprint is the information found when searching on the Internet about a company, person or services, in search engines such as Google Search, Bing, YouTube but also on other social platforms, such as Instagram, TikTok, Google Maps, etc. and see the sentiment and opinions that appear on the first page of results, this can affect very positively or negatively, just like reviews in ecommerce.

Generative Digital Footprint

Connected TV

The connected television revolution has changed the way brands connect with their audiences, offering endless opportunities for the creative departments of advertising agencies. Nothing to do with simply being an extension of linear television, connected television unites the best of the world of television and digital, opening the door for creatives to experiment with new formats, more precise segmentations and tell stories in a much more agile way.

Connected TV advertising

GEO: SEO + IA

GEO is the acronym for “Generative Engine Optimization.” It refers to the process of optimizing the content of a website to improve its visibility in artificial intelligence-based search engines, such as ChatGPT, SearchGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

GEO: SEO + AI
See more testimonials

Clients recommend Azurally

"At Cetelem Spain we have worked with the Azurally (ROI UP) teams for more than a decade. So much time of joint efforts makes the work more of a team effort than a relationship with a supplier. We have designed together, point by point, all the necessary steps for online reputation control, SEO positioning management, monitoring and tracking, content creation, in short, a comprehensive scalable project that would allow us to design all the necessary points for an ORM plan.

Without their advice and help we would not have been able to move forward at speed. with which we have done it during these years”

"We have worked with Azurally (ROI UP) for more than 14 years and their support has been fundamental to our digital growth. At the beginning, we had the challenge of improving our online presence. With their experience in SEO, Paid Media, online reputation and web development, we have seen significant improvements in traffic, sales and conversions.

Thanks to their proactive approach and adaptability to our philosophy, we managed to optimize our investments and improve our brand image. I would highlight their personal treatment and their ability to adjust to our specific needs, working as a true partner strategic"

"At Gullón we have always been committed to innovation and growth and the digital environment could not be an exception. Our challenge was clear: to consolidate our brand in the online sphere with a strong and generative digital footprint, aligned with our recognition in the mass consumer market.

Thanks to a well-defined strategy and impeccable execution in collaboration with Azurally (ROI UP), we are achieving excellent results. Today, we are not only a relevant brand in the value-added cookies segment and we have also strengthened our image and authority in the digital environment thanks to to work side by side with a team of ambitious, transparent and close professionals, capable of facing major challenges."

Joaquín Mouriz Costa

Director of Corporate Reputation, NPS and Claims

Alberto Arranz

Marketing Director in Vorwerk Spain

José Luis Hernandez

Marketing Director at Galletas Gullón

How can we help you?

Do you have a project or want more information? Feel free to send us a message using the form below.