GEO-Friendly Website

What is a GEO Agentic-Friendly Website?

A GEO Agentic-Friendly website is a site designed and programmed to be understood, interpreted, recommended, and used—enabling actions such as making purchases—by users and by new search engines based on Artificial Intelligence, Language Models (LLMs), and AI agents.

A GEO Agentic-Friendly Website is one aspect of the Agentic Web. An Agentic Website can also incorporate its own agents, automation, action flows, and AI governance.

Purpose of the GEO Agentic Friendly Website

The goal is no longer simply to generate a visit; it has become part of the user’s entire decision-making process throughout their customer journey, even when that process takes place outside of our own website.

A GEO Agentic-Friendly website focuses on three key elements:

• Technical GEO Agent: Readability and Understandability: The website must be indexable and comprehensible to various crawlers and agents. Traditional SEO isn’t enough for this; you need a technical and design-focused GEO strategy that equips the website with the ability to be interpreted according to the requirements of the most important AIs so they can read and interpret content properly. Technical GEO Agentics goes far beyond website performance, cutting-edge technical SEO, design, and UX. This ranges from a GEO-optimized design of every wireframe on the site—including properly naming each button so its function is clear—to ensuring that all HTML elements are perfectly organized, indexable, and well-described.
• Semantic GEO Agent: Semantic Relevance and the Possibility of Recommendations: Optimization to appear as a source, reference, or response within generative experiences. A GEO strategy for Content, GEO Key Concepts, and GEO Key Messages to provide relevant information and serve as a source, mention, or citation for AIs.
• Actionability: Preparing the website for new scenarios in which intelligent agents can interact by comparing or booking services, products, or content, or by performing various digital functions. For example, compatibility with UCP so that users can make purchases through AIs.

Which search engines / LLMs can I rank for?

There are three main areas to focus on to ensure that a GEO Agéntica website is relevant to different AIs.

Traditional Search Engines and Advanced Search Engines Powered by AI

Search engines that incorporate generative responses into the search experience:

• Google / Google AI Overviews / Google AI Mode
• Bing / Bing Copilot Search
• Other search engines: Badoo!, Yandex, etc.

The goal here is not just to appear in traditional rankings, but to become a relevant brand in AI-generated responses—whether through mentions, recommendations, or being cited as a source.

• Search engines with AI-powered generative answers:
• AI-powered assistants and response platforms. Google’s EJ Spark
• Systems and agents capable of performing actions. Examples: Spark or Google Cloud Platform (CC)
• Vertical discovery and commerce platforms. Google Shopping, Google Refine Products, and Google Search in general.

Some examples:

• ChatGPT
• Google Search Ecosystem (Google AI Mode, Google AI Overviews, etc.)
• Gemini
• Claude
• Perplexity
• Copilot
• Grok
• Deepseek

In these environments, visibility depends on factors such as authority, semantic relevance, entities, reputation, external mentions, and the quality of available knowledge.

AI agents or intelligent agents

The next step will be interaction through agents—whether they’re personal, browser-based, or ones you create yourself with Spark—that will be able to perform tasks:

Examples:

• “Find the best insurance for my situation xxx”
• “Search for a family-friendly hotel with these features in this town for these dates”
• “Compare providers and give me a recommendation”
• “Buy this product when it meets these conditions”

A GEO-Agent-Friendly website prepares brands so that these agents can correctly understand their value proposition and take action on the site.

GEO Agentic Friendly Project: Existing Website vs. New Website

Regarding the Existing Website: We begin with a workshop to determine what is needed, along with an AI Visibility Audit and a strategy for the keywords and GEO key concepts we want to rank for. Based on the current status, we develop a work plan that includes, among other things, a GEO-Agency-Friendly Audit, recommendations for optimizing existing GEO-Agency-Friendly content and page design, a new site architecture with new GEO Agency-Friendly evergreen sections, a Brand Authority strategy for AI and AI search engines, a multimodal GEO Agency-Friendly content strategy, and a GEO-Friendly communication strategy.

New Website (Native GEO Agentic Website): This is the ideal scenario. The website is designed from the very first frame with GEO Agentic-friendly design and programming in mind. The information architecture, the URL tree, evergreen content, and the unified visual design are all built according to GEO Agentic principles.

Azurally’s Methodology for Creating a GEO-Agentic-Friendly Website

Our methodology combines GEO strategy, content, technology, and measurement to optimize a website for search engines, virtual assistants, and AI agents.

1. Analysis and Diagnosis

We audited the brand’s visibility on AI, the website architecture, content, technical accessibility, and the ability to interact with agents.

2. GEO Strategy

We define the objectives, target audiences, priority platforms, GEO Key Concepts, GEO Key Messages, and use cases.

3. Semantic and Technical Optimization

We’ve improved the architecture, content, structured data, HTML, feeds, and integrations to make the website easier to understand and use.

4. Implementation and Validation

We prioritize actions based on their impact and ensure that the information and features can be correctly interpreted by AI systems.

5. Measurement and Continuous Improvement

We measure visibility, mentions, citations, traffic, interactions, and conversions to continuously optimize results.

Measuring the Results of a GEO-Friendly Website

We create performance dashboards that include various KPIs and metrics from different sources.

With GA4, we measure the available sources and channels (AI browsers, AI agents, traffic from AI search engines/LLMs), etc.

We also create events within the website and the website’s AI Agent to track user actions on the site.

We also measure AI visibility by AI search engine/LLM and topic using Google Search Console (for Google only) and specialized tools for other AI search engines/LLMs.

• Visibility Index: Percentage of brand visibility in monitored searches.​​
• Mentions: Total number of brand mentions detected during the period analyzed.​​
• Mentions: total number of mentions or references to the brand​​
• Sentiment: Percentage of sentiment toward the brand. How AI platforms talk about the brand when they mention it. What attributes they associate with it, what tone they use, and what image they are building without the company having decided it.
• Average position: Average ranking position during the period. ​

We use these KPIs to measure the following objectives:

• The project’s brand, products, keywords, or prompts should be mentioned
• The brand should be cited as the source.
• The brand should be included in comparisons.
• The brand should be recommended, and the sentiment toward it should be positive.
• Ensure that the brand’s products, services, values, or priorities are accurately represented.
• That the brand or its products may be selected for a potential initiative.

Why Build a GEO Agentic-Friendly Website with Azurally?

Until now, websites were built primarily with two types of users in mind: people and traditional search engines (such as Google and Bing).

With the emergence of AI search engines and AI-based agents, a new type of user has emerged: intelligent agents, whether they are AI systems (Google Gemini, ChatGPT, Claude, etc.) or user-based (AI browsers, personal AI assistants).

These agents not only search for information, but also interpret entities, analyze context, compare alternatives, select the ones that best meet the user’s request or are most relevant, generate responses, and can act as intermediaries between a brand and a user by performing actions.

We have the technical infrastructure and proven methodology to audit, design, and index our clients within today’s digital ecosystem. We transform your digital ecosystem into infrastructures that are relevant and engaging for people, highly relevant and authoritative for LLMs, and fully interoperable for AI agents, ensuring a quantifiable competitive advantage.

Azurally combines expertise in SEO, GEO, technology, data, and artificial intelligence to help brands adapt their digital assets to this new landscape.

We are also the No. 1 GEO agency in Spain and Latin America