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Brand authenticity and influencers: a bond of trust with the consumer
Link to NewsVirtual influencer Aitana Lopez responds to H&M’s controversial bet on AI models
Link to NewsWhat’s next: voice marketing, AI in spades and virtual influencers
Link to NewsVictoria sneakers take their strawberry scent to cobranding with tiktoker Peldanyos and the Zorro food chain
Link to NewsInfluencer marketing investment grows to 1259 million euros in 2024
Link to NewsThe rise of B2C Influencer Marketing in Spain
Link to NewsLuis Movilla (BE A LION): “Virtual and human influencers will coexist in a hybrid system”.
Link to NewsBrands no longer prioritize only the number of followers of influencers and content creators, but the engagement they generate with their audiences.
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