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GEO Results / AI Search Engines
The GEO strategy has positioned Galletas Gullón as the leading brand in Spain for searches related to “gluten-free cookies” and other distinctive ingredients. Thanks to these efforts, the company has ranked No. 1 on AI search engines for queries related to cookies that are gluten-free, sugar-free, lactose-free, milk protein-free, egg-free, or nut-free, among others.
As a result, Gullón has strengthened its digital influence in the consumer goods sector and has established itself as a leading brand capable of offering innovative solutions for different consumer profiles, achieving the top average ranking in AI, with an average sentiment score of 73.7%.
Organic SEO Results
We have managed to increase organic clicks by +57%, double impressions , and improve the average SEO ranking from 16.7 to 6.5. In addition, keywords ranked in the top 3 have seen growth of approximately +59%, significantly boosting organic visibility and establishing a more competitive presence on traditional search engines.
The GEO Challenge by Galletas Gullón
Galletas Gullón, a family-owned company with more than 130 years of experience making cookies, wanted to boost its visibility in traditional search engines and AI-generated results, especially regarding “allergen-free cookies” and specific dietary needs. The challenge was to extend its brand leadership to the GEO environment, building authority so that Google and AI-powered search engines would identify Gullón as a go-to source for queries about allergen-free cookies and other consumer trends.
What have we done at GEO for Galletas Gullón?
To boost Galletas Gullón’s visibility on traditional search engines and AI-powered search engines, we developed a GEO strategy focused on improving the brand’s relevance, authority, and presence in searches related to “gluten-free cookies,” while maintaining the visibility of its traditional product lines and items.
The project began with a technical, semantic, and indexability audit to identify opportunities for improvement on the website. Based on this analysis, we optimized the information architecture, structured data, categories, and product pages, making it easier for Google and AI-powered search engines to more accurately identify the relationship between each product, its ingredients, certifications, and specific dietary requirements.
