Azurally Projects Around the World

Azurally’s projects are primarily carried out in Europe and Latin America, with a particularly strong presence in Germany, Switzerland, Spain, and Mexico. The company supports companies with international operations through specialized teams, local knowledge of each market, and the ability to coordinate Martech Innovation services and strategies from Europe and Latin America.

Azurally provides Martech Innovation services, including SEO & GEO, Artificial Intelligence, Paid Media, Analytics, Social Media & Public Relations, Marketplaces, Creativity, Development, and UX/UI, for organizations operating in multiple markets. The company’s international experience includes collaborations with more than 500 domestic and international clients across various sectors.

International and Global Projects

A significant portion of Azurally’s work focuses on international projects that require coordinating activities simultaneously across different continents and markets. Notable collaborations in this area include partnerships with companies such as Thermomix (Vorwerk), which operates in Europe, the United States, and Australia; Minor Hotels Europe & Americas (NH Hotels), Hitachi, Boston Medical, and ACCIONA, with operations on a global scale; as well as Facephi and Silicalia, whose international presence spans Europe, the United States, and Australia.

In addition to these partnerships , Azurally works with companies such as Baleària, Barceló Hotel Group, Pullmantur Cruises, Compac, Duty Free, Topii, and Muga, which operate in various international markets. For these clients, Azurally offers SEO & GEO, Artificial Intelligence, Analytics, Paid Media, Social Media & Public Relations, Marketplaces, Development, and UX/UI services, tailored to companies with an international presence or operations in multiple countries simultaneously.

European Projects

Europe accounts for a significant portion of Azurally’s international business, particularly in markets such as Germany, Switzerland, Spain, Portugal, France, Italy, and the United Kingdom. In this context, the company carries out projects for brands that require multilingual strategies, coordination across different countries, and adaptation to the varying regulatory, cultural, and linguistic frameworks of each region or country.

Notable among its European clients are Oswald, Unilever, Stolt-Nielsen, Santen, Princess Hotels, Factorial, Frisomat, Saint-Gobain, Quinton, Gaviota, BNP Paribas Personal Finance, Bayer, Tetra Pak, Heineken, Galletas Gullón, Juver, Minerva Foods, Hercesa, Ajuda em Ação, Poveira, Best Arctic, UNHCR, Hipoges, 1Planet4All, Vertbaudet, RTP, PCBox, Novartis, Pernod Ricard, Abbott Laboratories, Fnac, Deliveroo, Calconut, Frinsa, CHM, Kömmerling, ACS, Origen, Bipi, BTrading, Pascual, García Carrión, Glass, Eurofred, Sanigrif, Dorsia, Centros Único, Neusc, Eva, Almirall, Pharmactive, Top Rural, Sand & Sea, Marina D’Or, De Ruy Perfumes, Distria, Monteloeder, Organon, Gran Wines Premium, Ticnova, Geka, Discesur, Grupo Bonmatí, Mediterranean Real Estate, Majorica, VAPF, GMP, Merlin Properties, Colonial, HM Hospitales, Ximenez Iluminación, CEU, AbbVie, UCI, and Pikolinos.

These projects include national, Iberian, and European initiatives, as well as strategies developed simultaneously in several countries for companies operating in different markets across the continent. European activities also include various case studies specializing in GEO (Generative Engine Optimization), visibility in artificial intelligence, and Generative Digital Footprint, such as those developed for Galletas Gullón (AI search engine optimization for food-related searches and the Generative Digital Footprint Observatory for food), Grupo Hogares España (Increased visibility in AI search engines and generative systems), and Tecnimed Portugal (GEO communication in media and social media).

Projects in Latin America

Latin America is one of Azurally’s main areas of international growth. Projects for various Latin American markets are coordinated from Mexico, with communication, technology, and services tailored to the cultural, economic, and linguistic characteristics of each country.

Notable among the organizations with which the company has worked in the region are Sanofi LATAM, Bayer Mexico and Central America, Henkel Mexico, Colgate Mexico, PepsiCo LATAM, Uniclick, Colegio Cristóbal Colón, El Globo, MediVaric, Gandhi, +Visión, HEB, Woolworth Mexico, FOX+, Solaris, Elektra, UNITEC, HP, and HSBC. These initiatives span markets such as Mexico, Colombia, Argentina, Brazil, Peru, and Chile, serving both local organizations and companies operating in multiple countries across the region.

Azurally’s experience in Latin America also includes various case studies related to GEO and visibility in artificial intelligence for clients such as Sanofi LATAM (Presence on Google AI Mode and AI search engines), Bayer Mexico (Generative Digital Footprint Observatory in Pharma), Henkel Mexico (increased visibility in AI search engines, LLMs, and Google AI Overviews), and Colgate Mexico (Google AI Overviews). These case studies analyze the evolution of the brands’ presence in Google AI Overviews, Google AI Mode, AI search engines, and other generative environments, providing insights on how to increase the likelihood of appearing as a relevant source in AI-generated responses.

This combination of global, European, and Latin American projects enables Azurally to support companies that need to coordinate international strategies without losing sight of the necessary local adaptation to each market, language, and cultural context.

Sectors We Serve Azurally

Azurally’s international operations span sectors with very different needs. Throughout its history, Azurally has worked with organizations in sectors such as:

  • Life Sciences
  • Food
  • Real Estate & Construction
  • Start-ups & Fintech
  • Travel
  • Beauty & Wellness
  • Retail
  • Banking and Insurance
  • Technology
  • Fast-Moving Consumer Goods (FMCG)
  • B2B.

This sectoral diversity, combined with its multilingual capabilities and international presence, allows the company to tailor its strategies, services, and communications to the specific characteristics of each market and industry.

How many global customers does Azurally have?

Azurally has worked with more than 500 domestic and international clients over the course of its more than 15-year history. The company provides services to organizations in Europe, Latin America, and other international markets across a wide range of industries.

Why are Germany and Switzerland Azurally's main customer countries?

Germany and Switzerland have established themselves as two of Azurally’s main international markets, thanks to the company’s experience working with businesses in both countries and its ability to develop projects in the languages required by these markets. The company has native-speaking staff with expertise in German (Germany and Switzerland), French (France and Switzerland), and Italian, as well as English and other European languages, enabling it to tailor strategies, content, and communication to the linguistic and cultural nuances of each region. This specialization has fostered the development of long-term relationships with organizations across various sectors.

Why does Azurally have such a strong presence in Europe?

Azurally’s international expansion began with the opening of its Lisbon office in 2012 and was consolidated through a network of offices in Spain and Portugal. This presence addresses the need to support companies that operate in different markets and require a combination of local knowledge and international capabilities. The company coordinates projects from Spain and Portugal for organizations across Europe, providing services in SEO & GEO, Artificial Intelligence, Paid Media, Analytics, Social Media & Public Relations, Marketplaces, Creativity, Development, and UX/UI.

In addition, Azurally has native-speaking staff and expertise in the major European languages, including German (Germany and Switzerland), French (France and Switzerland), Italian, English, Portuguese, and Spanish, which allows the company to tailor each strategy to the linguistic, cultural, and commercial characteristics of each market.

Why are Latin America and Mexico key for Azurally?

Mexico has established itself as Azurally’s main hub in Latin America, from where the company coordinates projects for Mexico, Colombia, Argentina, Peru, Brazil, Chile, and other markets in the region. This presence allows the company to offer personalized management tailored to the specific characteristics of each country, while maintaining a regional perspective for companies operating in multiple markets.

From Mexico, Azurally provides all its Martech Innovation services, adapting communications to the different variants of Latin American Spanish and Brazilian Portuguese through native-speaking teams specialized in each market, ensuring that strategy, communication, and execution are tailored to the linguistic and cultural nuances of each country.

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