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Lowi renews itself: its fresh visual identity drives a new stage in communication.

Lowi renews itself: its fresh visual identity drives a new stage in communication.

5 May 2025 Read more
Red Bull revolutionizes interactive advertising with an immersive campaign that captivates in 2025.

Red Bull revolutionizes interactive advertising with an immersive campaign that captivates in 2025.

5 May 2025 Read more
The digital revolution in advertising design: innovative tools set the trend in 2025.

The digital revolution in advertising design: innovative tools set the trend in 2025.

5 May 2025 Read more
Google Search Console updates its Merchant report

Google Search Console updates its Merchant report

5 May 2025 Read more
AI and new consumption patterns

AI and new consumption patterns

5 May 2025 Read more
Lowi renews itself: its fresh visual identity drives a new stage in communication.

Lowi renews itself: its fresh visual identity drives a new stage in communication.

29 April 2025

The dot of the “i” will from now on define Lowi’s brand communication. The teleoperator has updated its visual identity to coincide with its ten years of activity in the market. With this, it seeks to project a more expert image while maintaining a distinctive personality. Read more

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Evenbrite unveils a new visual identity to transform the event experience.

Evenbrite unveils a new visual identity to transform the event experience.

29 April 2025

Eventbrite aspires to stop being perceived as a platform for selling tickets, and to that end it is projecting itself as an ally in the discovery of authentic experiences and connections. The update of its visual identity, carried out by creative agency Buck, is one of the pillars of this strategy. Read more

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Artificial intelligence is the future of advertising in the digital age.

Artificial intelligence is the future of advertising in the digital age.

29 April 2025

Advertising spend on connected TV (CTV) grew 49.3% in 2024, consolidating its position as a key channel for advertisers. Read More

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The machines are already sounding: the Guggenheim Bilbao reinvents the architecture of the future in real time.

The machines are already sounding: the Guggenheim Bilbao reinvents the architecture of the future in real time.

29 April 2025

The museum presents a piece by Refik Anadol, a pioneer of this type of art, created from 36 million images, most of them taken from Frank Gehry’s buildings. Two married couples in their 60s comment on a sofa in a room at the Guggenheim Bilbao on the images projected on the 16-meter-high walls. “Look at […]

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IAB Tech Lab launches ADMaP, a new protocol for attribution measurement in Data Clean Rooms

IAB Tech Lab launches ADMaP, a new protocol for attribution measurement in Data Clean Rooms

14 April 2025 Read more
Goodbye funnel: the 4 behaviors that redefine the new consumer journey (and your marketing)

Goodbye funnel: the 4 behaviors that redefine the new consumer journey (and your marketing)

14 April 2025 Read more
Google tightens ‘Customer Match’ rules

Google tightens ‘Customer Match’ rules

14 April 2025 Read more