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GEO Results / AI Search Engines
The GEO strategy has led to an increase in mentions and citations in AI environments, strengthening the brand’s visibility and relevance in new AI-powered search experiences. Now, Fester, a Henkel brand, is the brand with the highest visibility, mentions, and citations across all AI platforms for queries about construction products in Mexico, ranking #1 in Visibility Score with an average of 76.8% positive sentiment for all searches in which it appears across all AI platforms.
Organic SEO Results
We have managed to increase organic impressions by 103.09% and improve the average SEO ranking from 4.1.
Following the rollout of the strategy beginning in December 2025, exponential and vertical growth is observed, which stabilizes around May–June 2026, reaching peaks of more than 1,100 keywords.
This represents an increase of more than 69% among the top three.
Fester’s GEO Challenge
Fester, an iconic brand of waterproofing products and construction solutions in Mexico with more than 75 years of experience, faced a dual challenge: maintaining its historic legacy and undisputed leadership in the brick-and-mortar market while adapting to new digital search habits. In a highly competitive market saturated with technical alternatives, the goal was not merely to appear on Google, but to be the top result wherever construction professionals, architects, and end consumers search for solutions to their infrastructure problems—including within new AI-powered search ecosystems—thereby generating greater visibility.
What have we done at GEO for Fester?
We launched the project, focusing on boosting the brand’s digital visibility in AI-powered search ecosystems. The main objective was to ensure that language models recognize Fester as the authority and go-to source for construction, waterproofing, and infrastructure maintenance solutions in the Mexican market.
We began by laying a solid technical foundation, optimizing our backlink strategy and implementing structured data on static and category pages to improve visibility. We then developed a strategy to improve informational content and semantic authority across the various product verticals available on the website, with the goal of capturing different stages of the search funnel within the conversion process, while also strengthening semantic authority.
We implemented a GEO strategy—AI positioning—to ensure that AI models recognize Fester as the authority on construction products. This included structuring technical data and strengthening semantic authority both on the web and in external reference sources.
We design a work plan focused on technical improvements and strengthening semantic authority. We don’t limit ourselves to conventional SEO; we process information in multi-format content to make it GEO-friendly—perfectly interpretable by both search algorithms and AI response engines—thereby improving semantic authority across the website’s product verticals and its brand authority.
We optimize product categories with a focus on user search intent, targeting different stages of the conversion funnel, and highlighting information about the products’ scope, how to use them, and the steps to follow to ensure you get the most out of them.
