In the last few months our LifeScience area has had a lot of work because, after the pharma Observatories in Spain, both SEO and SM, the ones focused on SM in Portugal and Mexico have also seen the light of day!
Although, as you know, our international area specialized in Life Science encompasses different sectors including veterinary, cosmetics and biotechnology, among others, it is undoubtedly the pharmaceutical sector in which we are making more efforts. The main reason is that we have detected, as a specialized company, that it is an area in which digital communication is perhaps not as professionalized as other sectors. Therefore, as experts in MarTech and with the aim of helping companies that develop in these areas, we decided to create specialized observatories by geographical area.
Differences and commonalities
Although there are differences by market, we can also find points in common! Perhaps one of the most striking points in both Observatories is that Bayer is the pharmaceutical company that makes the best use of its social networks in both countries. What exactly can you find in our Observatories?
- See the current status of the social networks of the main pharmaceutical companies in each region.
- A ranking of the companies analyzed in terms of their social media strategy
- Discover if accounts are global or if they have created locally-focused profiles
- Penetration of different social networks
- Main territories used in their strategies
If you wish to discover all the details of both studies, you can download our observatories free of charge by clicking on the following links:
And if you have any questions or are interested in hiring our services, do not hesitate to write us through our social networks or even through the contact form you will find on our website.
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