Social Media Publications
What’s new for TikTok in 2024: from changes in its structure and application to being part of the geopolitical context?
TikTok, the Chinese-based social network that is making waves, continues to set the standard with its ability to evolve and adapt to the changing demands of its users. In recent months, the popular short-form video platform has undergone a series of significant transformations that are redefining the experience for creators and viewers alike. Below, we’ll take a look at the latest developments that are shaking up the world of TikTok in 2024 and social media and what they mean for its global community.
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The future of digital marketing, with Azurally at iTalks
At Azurally we love nothing more than sharing our experience with great personalities of digital marketing and E-Business. That’s why it is a pleasure that Prensa Ibérica has our support in its iTalks cycle, a powerful event with the who’s who of the business network of the Mediterranean corridor. It took place on November 15 and we went there with a representation of the best of our team.
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Customer experience in the pharmaceutical sector
The pharma sector is changing. According to a study by Pharmaceutical Technology the pandemic originated by COVID-19 has accelerated the digital transformation by more than 5 years. And of course, in 2023 the journey continues. Pharmaceutical companies are expected to continue developing online strategies with a focus on healthcare professionals and patients. Aware of this change, from the Life Science business area of Azurally we want to serve as a loudspeaker to explain what this evolution of the pharmaceutical world consists of in its shift towards the online ecosystem.
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How the Instagram algorithm works
The Instagram algorithm is like the holy grail for content creators the magical concept that can turn any piece of content viral. How this social network, the favorite of influencers (for now, and with no offense intended to those trying to succeed on TikTok), actually works is a closely guarded mystery. Although we all have some idea of how it functions, trying to fully understand it can seem difficult; however, according to Instagram itself, it’s simpler than it appears. Let’s take a look at the most relevant aspects of the 2023 algorithm update.
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Podcast, the digital conquest of radio
It was a very different time from today. In 2004, the digital revolution, still in its infancy, was advancing by leaps and bounds. The music industry was trembling in the midst of an unprecedented storm caused by the rise of MP3, piracy, the big P2P file sharing platforms and a device that would change everything: the iPod. In the midst of this breeding ground, radio, the second oldest mass media, entered the digital world, mutating into a new format that was different from its predecessor. 20 years later, the podcast, radio’s centennial child, could not be in better health. How did it all come about? What can we expect from the format in the future? What is the outlook in Spain? Join us, Azurally tells you all about it.
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Have you already verified your Linkedin page? We tell you why it is important
Linkedin, the social network that shows our professional profile is a powerful tool to connect with the global community of our profession and potential customers. Its users continue to grow and in 2023 reached 746 million, a figure that is estimated to exceed 800 in a couple of years. Its capacity to promote networking, both for companies and individuals, has been amply demonstrated. Surely you have already noticed how the platform suggests that you verify your profile. Is it important to do so? Let’s take a look at it.
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ORM: The importance of listening to your audience
Eduardo Cano, E-Commerce, Digital Marketing and Digital Development Manager at Pullmantur and Vicente Sánchez, Head of Social Media & PR at Azurally, spoke on April 16 about ORM and the important role that listening to your audience plays nowadays.
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A unique experience in efficient racing
First thing in the morning. The Jarama Circuit opens its gates, the latest generation efficient vehicles of Northgate Renting Flexible are on the starting grid, the drivers are arriving at the venue. The Communication Team of Artelier Comunicacion (Azurally) we are ready for a day full of excitement, experiences and relationships with journalists and the media. The goal? Raise awareness of environmental efficiency and teach safe driving techniques.
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Human To AI: artificial intelligence at the service of people
The advancement and improvement of AI is unstoppable, but its strategic use, as well as its level of efficiency and professionalization, still depends on human beings. The same goes for its ethical and responsible implementation. These are technological challenges that we welcome with optimism from Azurally, a project of more than 12 years that embraces change and innovation because they are linked to our Reason Why. But that has the firm conviction that people are the ones who must lead this disruptive path, rather than being mere objects receiving change: this is what the Human to AI approach is all about.
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Cosmetic brands on Instagram: the key to success II.
As I mentioned in the previous post, talking about cosmetics and beauty products from the point of view of benefits is no longer enough. Focusing the content with a forceful personality, values and ideals, is fundamental for your Instagram strategy. So is turning brand fans into ambassadors. But there are two more words that should ring loud in it and they are these. Diversity and Influencer Marketing.
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Which Social Media Listening tool fits your needs? Here are three
It is obvious: a household goods ecommerce is not the same as a government brand or a local fast food service. Each scenario involves a different investment of time and effort and, of course, the use of more or less robust tools.
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Twitch and brands
The Internet is advancing very fast. Nowadays the concept of leisure has changed as well as the way of working. Do you know that you can earn money from the sofa of your home? Yes yes, you read that right.
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