The latest news about Creativity
Discover all the news, essential trends and latest movements on Creativity.
News CreativityWe build a unique identity, with strategies that describe what you offer and establish emotional bonds around your brand.
Brand Strategy and BrandingBy combining creativity and innovation, we design campaigns to strengthen brand recognition and drive conversions.
Creativity performanceWe create visually attractive content adapted to different platforms, generating measurable and lasting results.
Creativity Social MediaCreativity strategies focused on brand recognition and enhancing the shopping experience through multimedia content.
Creativity in MarketplacesWe create experiences that engage, excite, and inspire your audience, based on a deep understanding of your business objectives.
Creativity Events and FairsWe design interactive and attractive ads, which are molded according to demographics or user behavior, all from the same visual identity.
Connected TV advertising
''Do Androids Dream of Electric Sheep?''' This is the title of one of my favorite science fiction books by the writer Philip K. Dick. A book that would later be adapted by director Ridley Scott in the film Blade Runner, another masterpiece of the 80s. The film tells a fictional story about a future in which the AI is so advanced that androids become completely equal to humans and impossible to distinguish.
Artificial intelligence and creativity: Is it a threat?
We are living the boom of automation in advertising campaigns. We carry out increasingly effective strategies where the result is above all, but it is an immediate result that often leaves aside the health of the brand in favor of increasing profit. To avoid that in the long run it can take its toll on advertisers, we want to vindicate the concept of Re Engagement.
Re engagement: the powerful union between creativity and automation
Choosing color for a brand is not an easy task. It is a significant factor to take into account because it enhances the personality of the brand and also influences the emotions it generates in people. Therefore, it is necessary to take into account which color goes more with the essence that you want to transmit depending on the use and the one you want to give to the brand.
How does color affect advertising?