{"id":7630,"date":"2024-10-22T16:47:15","date_gmt":"2024-10-22T14:47:15","guid":{"rendered":"https:\/\/roiupgroup.com\/creativity-publications\/creative-briefing-strategic-starting-point"},"modified":"2026-02-25T11:49:44","modified_gmt":"2026-02-25T10:49:44","slug":"creative-briefing-strategic-starting-point","status":"publish","type":"page","link":"https:\/\/azurally.com\/en\/digital-agency\/creativity\/creativity-publications\/creative-briefing-strategic-starting-point","title":{"rendered":"Creative briefing, strategic starting point"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Do you still don&#8217;t know what a creative briefing is? From Azurally we tell you!<br \/>\nIt is an essential document without which designers cannot start working. It compiles the client&#8217;s needs and allows us to establish clear and measurable objectives. From Azurally&#8217;s creative team, it serves as a strategic starting point. Therefore, it must have a logical order, from the general to the particular, well detailed, but without being too extensive. In addition, it is essential that it is completed together with the client to clarify any concept that is proposed and is written objectively for greater clarity. In this way, we ensure that the information is understandable to any member of the team involved in the project.     <\/p>\n","protected":false},"author":6,"featured_media":7632,"parent":7312,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-publicacion.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,200,227],"class_list":["post-7630","page","type-page","status-publish","has-post-thumbnail","hentry","category-creativity-publications","category-publications","category-publications-creativity"],"acf":[],"_links":{"self":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/7630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/comments?post=7630"}],"version-history":[{"count":0,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/7630\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media\/7632"}],"wp:attachment":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media?parent=7630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/categories?post=7630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}