{"id":15746,"date":"2026-07-21T13:18:46","date_gmt":"2026-07-21T11:18:46","guid":{"rendered":"https:\/\/azurally.com\/digital-agency\/seo\/seo-publications\/del-seo-tradicional-al-geo-agentico-como-las-marcas-deben-prepararse-para-la-nueva-era-de-google"},"modified":"2026-07-21T15:07:06","modified_gmt":"2026-07-21T13:07:06","slug":"from-traditional-seo-to-agentic-geo-how-brands-should-prepare-for-googles-new-era","status":"publish","type":"page","link":"https:\/\/azurally.com\/en\/digital-agency\/seo\/seo-publications\/from-traditional-seo-to-agentic-geo-how-brands-should-prepare-for-googles-new-era","title":{"rendered":"From Traditional SEO to Agentic GEO: How Brands Should Prepare for Google&#8217;s New Era"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The way users discover information is changing. For years, brands optimized their content to rank on Google through SEO strategies and, more recently, to ensure artificial intelligence models could understand, mention, and cite them through GEO strategies. Now, Google is evolving towards a new landscape where artificial intelligence not only answers questions but can also perform actions with the user&#8217;s permission.<\/p>\n","protected":false},"author":4,"featured_media":15743,"parent":7310,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-publicacion.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[200,241,226],"class_list":["post-15746","page","type-page","status-publish","has-post-thumbnail","hentry","category-publications","category-seo-publications-en","category-seo-publications"],"acf":[],"_links":{"self":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/15746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/comments?post=15746"}],"version-history":[{"count":4,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/15746\/revisions"}],"predecessor-version":[{"id":15754,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/15746\/revisions\/15754"}],"up":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/7310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media\/15743"}],"wp:attachment":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media?parent=15746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/categories?post=15746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}