{"id":12958,"date":"2025-12-26T10:15:53","date_gmt":"2025-12-26T09:15:53","guid":{"rendered":"https:\/\/azurally.com\/digital-agency\/seo\/seo-publications\/del-seo-al-geo-y-del-geo-al-oso-omnisearch-optimization-oso"},"modified":"2026-03-04T13:23:58","modified_gmt":"2026-03-04T12:23:58","slug":"from-seo-to-geo-and-from-geo-to-oso-omnisearch-optimization-oso","status":"publish","type":"page","link":"https:\/\/azurally.com\/en\/digital-agency\/seo\/seo-publications\/from-seo-to-geo-and-from-geo-to-oso-omnisearch-optimization-oso","title":{"rendered":"Del SEO al GEO y del GEO al OSO: Omnisearch Optimization (OSO)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Durante a\u00f1os, la Huella Digital de una marca se defin\u00eda por su presencia en buscadores tradicionales, redes sociales, marketplaces y medios digitales. Sin embargo, la irrupci\u00f3n de la inteligencia artificial ha transformado este escenario: ya no basta con aparecer en Google o en redes, ahora es clave estar presente en el universo de IA y asistentes inteligentes, as\u00ed como su evoluci\u00f3n a la Omnib\u00fasqueda (Omnisearch).<\/p>\n","protected":false},"author":13,"featured_media":13073,"parent":7310,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-publicacion.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[200,241,226],"class_list":["post-12958","page","type-page","status-publish","has-post-thumbnail","hentry","category-publications","category-seo-publications-en","category-seo-publications"],"acf":[],"_links":{"self":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/12958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/comments?post=12958"}],"version-history":[{"count":0,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/12958\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/pages\/7310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media\/13073"}],"wp:attachment":[{"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/media?parent=12958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azurally.com\/en\/wp-json\/wp\/v2\/categories?post=12958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}